• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• +140%

  view rate

• -31%

  CPM

• 5.7m

  reach

Amplifying continued growth for an iconic Italian beauty brand

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 17%

  higher ROAS vs. existing benchmarks

• 16.2%

  lift in Ad Recall

• 5.7%

  lift in Brand Favourability

Powering full-funnel performance with Pulse and Smart+

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 435K€

  Purchase value

• 5.42x

  ROAS

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• +239%

  click-through rate

• +2.22%

  cost-efficiency

• +3.4x

  purchase intent

Driving website traffic through a UGC-powered Search campaign

• 17M

  impressions

• 33%

  2-second view rate

• 2.81

  click through rate

Amplifying brand awareness in just two days with a high-impact Top View campaign